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Monday, 21 April 2014
Econet secures a win for social responsibility PDF Print E-mail
Thursday, 27 October 2011 22:00

ECONET'S Scholarships secured them a place on the award winner's side as they were rewarded for the Outstanding Social Responsibility campaign with Delta's Sport Sponsorship following closely behind.
Econet in the community

Reaching close to six million subscribers underlines Econet's commercial success, but the company's true strength continues to be the work it does work in the community.
Econet believes its future depends on the sustainable development of its communities.
Our social role is therefore constantly being reviewed in order to remain relevant to our communities.
One such example is the work being done through the National Healthcare Trust Zimbabwe, our vehicle for intervention in public healthcare.

In April 2008, the Trust began a programme to refurbish public health institutions in rural districts across Zimbabwe.
The programme in April 2011 saw clinics in rural Bindura and Insiza being re-equipped with medicines, equipment, incinerators, boreholes and latrines.
During the year, Econet also came up with a comprehensive Environmental and Waste Management Policy, in which renewed emphasis was placed on building partnerships with environmental protection agencies and residence associations.

That way, Econet's intervention was targeted and relevant.
As a result of this intervention, Econet was awarded a prize by Environment Africa for its work in the protection of the environment.
Econet has undertaken several initiatives aimed at making a positive impact on society.

To date, Capernaum Trust, through which Econet runs support programmes for orphaned children, has sponsored over 50 000 disadvantaged children to enable them to have access to primary, secondary and tertiary education.

Joshua Nkomo Scholarship Fund has to date assisted over 500 academically gifted students.
Delta Beverages - Behind Sport
Delta Beverages has consolidated itself to fully rally behind the development of sport in Zimbabwe recently. The company is now the leader in terms of sport development in Zimbabwe.

The major brand behind sport has been Castle although there are other various brands in the beverages portfolio that are supporting sport in a major way.
Sponsorship by Brand

Castle sponsors the Premier Soccer League, English Premier League Coverage, Cricket, Horse Racing, Cosafa, FA Cup Coverage.
Lion sponsors rugby. Zambezi sponsors Kariba Invitation Tiger Fishing Tournament, Test of the Best Zambezi Light sponsors Victoria Falls Marathon, Iron Will Eco-Challenge

Carling Black Label sponsors Pool (Black Ball Challenge) while Golden Pilsener sponsors Golf (Zimbabwe Open, A'Zambezi Tour). Coca-Cola sponsors COPA Coca-Cola

The objectives of sponsoring sport have been deeply rooted in the desire by the company to plough back to society through corporate social responsibility. Secondly to align the various brands to the target consumer through activities they love most which is sport.

 

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